Google has laid down Topics AI as a method of tracking users online through a topic-centred tracking system.
“Google’s plan to get rid of cookies certainly has good intentions, but it inevitably puts the tech giant in the position of the other big tech companies, that of a tightrope walker who has to find the perfect balance between data protection and competition,” said Vincenzo Tiani, a partner at Panetta law firm.
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“In the data economy, national and European privacy and antitrust authorities should converge to get a complete picture of the market and better protect consumers,” Tiani added.
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